Top Shelf Insights
How products actually get discovered
For founders, marketers, and the people deciding where attention gets spent. Not tips — positions.
Product discovery
Nobody Types 'Good Watch' into Google
Search engines only organize what shoppers already know how to name, leaving taste-driven brands stranded without a query.
September 1, 2026
Product discovery
Discovery Isn't the Top of the Funnel
Why treating browsing and taste like early-stage buying intent burns capital and misreads how people actually shop.
September 1, 2026