Buy your way onto the shelf
Top Shelf is a pay-to-rank leaderboard for physical products. There are no reviews, no editors, and no algorithm deciding who gets seen — rank is the bid. If you make the product and sell it on your own site, you can be on the board in a couple of minutes.
Bids start at $1. 159 live listings across 16 categories.
How it works for a brand
1. Paste your product link
Use the direct link to the product on your own site. Listings are keyed by the URL path, ignoring tracking parameters, so one product never splits into duplicates.
2. Pick a category and a bid
Whole dollars, $1 minimum. Whatever you pay places you on that category shelf at the rank the amount earns — you don't have to buy #1 to be on the board.
3. Pay and go live
Checkout is guest-first through Stripe. Your listing appears on the leaderboard as soon as the payment clears.
4. Fill out your shelf
Unlock a seller account with a login link sent to the email you paid with, then set your shelf name, company, up to four photos, and a discount code shoppers can copy.
What each shelf costs right now
These figures come straight from the live leaderboard. “Take #1” is $1 over whatever the current leader has paid; getting on the board costs as little as $1.
| Category | Live products | Current #1 | Take #1 |
|---|---|---|---|
| Bags & Totes | 9 | $30 | $31 |
| Hats | 10 | $0 | $1 |
| T-Shirts | 10 | $0 | $1 |
| Sunglasses | 10 | $0 | $1 |
| Jewelry | 10 | $0 | $1 |
| Candles & Scent | 10 | $0 | $1 |
| Skincare | 10 | $0 | $1 |
| Sneakers | 10 | $0 | $1 |
| Home Décor | 10 | $0 | $1 |
| Socks | 10 | $0 | $1 |
| Bath & Body | 10 | $0 | $1 |
| Watches | 10 | $0 | $1 |
| Coffee & Tea | 10 | $0 | $1 |
| Bedding & Linens | 10 | $0 | $1 |
| Grooming | 10 | $0 | $1 |
| Fragrance | 10 | $0 | $1 |
Who can list
- Makers and brands linking to the product on their own site.
- No Amazon, Etsy, eBay, Walmart, AliExpress, Temu, resellers or dropshippers.
- No affiliate links. If you didn't make it or don't own the brand, it doesn't belong here.
- All bids are final and non-refundable, and rank can be taken at any time.
Brand questions
What does it cost to list my product?
Bids start at $1 and are whole dollars. You pay once, and that amount is the total holding your rank. To take a specific spot you must bid at least $1 more than the product currently holding it.
Do I need an account before I pay?
No. Checkout is guest-first: paste your product link, pick a category, and pay. After payment you can unlock a seller account with a login link sent to the email you paid with.
What can I edit after paying?
Your listing name, company name, up to four product photos, and a single discount code that shoppers can copy straight from the leaderboard.
Can my rank be taken?
Yes. Anyone can outbid you at any time. You can raise your own listing by bidding again on the same product link, and you only pay the difference from your current total.
Which links are accepted?
Direct links to the product on your own brand's website. Marketplace, reseller, dropshipper, and affiliate links (Amazon, Etsy, eBay, Walmart, AliExpress, Temu and similar) are blocked automatically.
Are bids refundable?
No. All bids are final and non-refundable, including if your rank is taken later.